Every one of my clients receives an online gallery for viewing, sharing, printing, and downloading their wedding photos. I used a few gallery systems before I found one that I really loved. I had some specific criteria: large and beautiful photo display, digital download capabilities, zipped downloads of client favorites (for album selections), the option to either self-fulfill or do third-party fulfillment, branding customization, self-marketing campaigns and client communication, and finally, ease of client use. In 2011 I found all of these features in Zenfolio.
There are several fun things that my clients can do with their galleries:
- Share their wedding gallery with friends & family
- Mark and share their favorites and then send a link to those photos to friends and family
- View their photos as a full-screen slideshow
- Select their album picks and send a link to me for album designing
- Purchase professional prints and digital downloads for themselves or as gifts
And there are a bunch of cool things that I can do:
- Upload galleries directly from Lightroom
- Download entire galleries on my iPad, optimized for mobile display, for showing at client meetings
- Have off-site backup and storage for my high-resolution files. If I ever lost a file (or was just too lazy to go through my hard drives to find it), I could download the high-res photo directly from the gallery.
- Provide vendors requesting photos with a quick and easy way to search for and download web-res files with a copyright release for online business use (yeah, this is a HUGE time saver)
- Offer professional quality prints & third-party fulfillment from Miller’s and MpixPro (to name a few). Yes, that means I just view their oder online and check for cropping and then zap — it’s printed and delivered directly to them in a few days. If I want to provide clients with something different from my other favorite printer – ProDPI – I can offer those products through Zenfolio and just self-fulfill.
And yes, compared with the fees I was paying for previous gallery systems, Zenfolio wins in that department too. By a long shot.
If you decide you’d like to try Zenfolio, here’s my referral code: F1N-Q7T-QJN. If you’d like to view a complete gallery and see how I set these up, here’s a sample.